Brief Process

The Georgia Aquarium was the first place I went when I came to Atlanta. When I arrived at my destination, I was shocked by the design of the logo. At that time, I had an idea to redesign the logo. However, the first assignment at the beginning of the semester was to look for the logo of a large company to be redesigned. I chose the Georgia aquarium without hesitation.

Objectives

Create a New Identity

The old logo is simple, just a big letter G plus a fishtail and use sea blue to be the whole color. That's the logo is pretty cute but no feeling of the design and really old fashion. So the first goal is to redesign a new logo for Georgia Aquarium.

Create New Element of Design

The old element of the design is a photo of marine organisms, on the website, apps, and all tickets. That is not bad but it is no creative and can not catch people's eyes. I want to resign from all the elements, maybe the printing style.

More Fun, More Visitors

When I went to the Georgia Aquarium it only took me like 2 hours to finished whole galleries and exhibits and even watched 4D movies, so I think we need more fun to get old visitors back and let them share their experience with new visitors.

Design System

Typeface

Mr Eaves Mod OT Bold

Color

Ocean Blue

Dark Blue

Thinking Process

Planning

SWOT Analysis

Strengths

•   Famous
•   A Large Company
•   Strong Capital
•   Historic
•   Loved by Customers

Weaknesses

• Map Design Is Not Clear Enough
• Service Weak

• Logo Is Not Good

• Parking Inconvenience

Old Brand Guidelines

Opportunities

• Job Opportunities
• A Dynamic

• Take Care of Animals

Screen Shot 2020-12-04 at 8.44.04 PM.png

Threats

• Few Tourists
• Bad Service

Screen Shot 2020-12-04 at 8.44.15 PM.png

Goals

Create New Identity

Old logo is simple, just big letter G plus a fishtail and use sea blue to be whole color. That's logo is pretty cute but no feel of design and really old fashion. So first goal is redesign a new logo for Georgia Aquarium.

Create New Element of Design

The old element of design is photo of marine organism, in the website, apps and all tickets. That is not bad but it is no creative and can not catch people's eyes. I want to resign all the element, maybe printing style.

More Fun, More Visitors

When I went to the Georgia Aquarium it was only took me like 2 hour to finished whole galleries and exhibits and even watched 4D movie, so I think we need more fun to get old visitors back and let them to share their experience to new visitors.